About Samali

Samali Hotels & Resorts oversees the planning and design of several enthusing building projects in locations around Indonesia. These hotels and resorts range from Ammi Luxurious Collection, Allium Upscale Collection, Arum  Traveller Collection to Azara Bed & Breakfast Collection.

The name Samali itself is of Sanskrit origin meaning ‘bouquet’, thus, each of the hotel’s chain is designated the name of a specific flower. Samali, consequently, is a flower bouquet or a collection of flowers, creatively and thoughtfully intended for efficacy and pleasure.

Combined with captivating mixture of culture and style found in every region, each Samali Hotels & Resorts is aimed to create and reflect its own individual personality, history and sense of place, enhancing its asset value, not only in terms of property, but also in human resource.
The Samali family pledges to provide utmost personalized and discreet service to well-travelled guests, with modern equipment and facilities comparable to International hotel chains.

Philosophy and Values

Our Philosophy

To provide excellent service to every Samali Hotels & Resorts guest through all 5 senses: hearing, touch, taste, sight & scent.
(HOTS | Harmony OF The Senses)


Core Values

  • Integrity
  • Leadership
  • Energetic Culture
  • Empathy
  • Sincerity

Vision and Mission

Our Vision

To become a leading hotel chain and an acclaimed hotel operator with our commitment for consistency in providing genuine guest service and experience.

Our Mission

  • To provide exceptional service
  • To generate Repeat Customers
  • To give Best Return on Investment to Shareholders
  • To turn the Hotel into a Valuable Asset over years
  • To continuously develop employees and improve their welfare
  • To find the Best Balance between the Stakeholders
  • To always show a sense of gratitude

Executive Team

Samali Team

Fiskarani S. Sugandi, Managing Director

Prior to joining Samali Hotels & Resorts, Fiskarani was Director of Sales at The Dharmawangsa Jakarta. Since the beginning of her career in 1997, she has held diverse positions ranging from front-line, operations to management. She attended the Swiss Hotel Management School, Switzerland, for Hotel Operations and Universitas Kristen Petra, Surabaya, Indonesia, majoring in Travel.

At Samali Hotels & Resorts, in her position as Corporate Director of Sales and Marketing, she has played a key role in setting up its brands and their competitive positioning in the marketplace. She brought strong knowledge and vast experience to the organisation.

Fiskarani will continue with her development plan to build reputation at  Samali Hotels & Resorts through genuine guest service and experience.

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Arum Hotel